United launch on Snapchat

Ian Nolan, chief content officer at Manchester United, said: “Snapchat is a hugely popular global platform that will further add to the numerous ways the club engages on social media with our millions of fans around the world.

“We are excited to launch today as the team prepares for our pre-season tour of the United States and look forward to sharing exclusive behind-the-scenes content with fans, as well as introducing them to the innovative features of the Snapchat platform.

“We want to reward our most loyal fans for their passionate support and, through the Snapchat lenses feature, we will be looking out for the most creative fan-generated content.”