Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can’t be replicated

Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity – such as that shown by designers like Ico’s Fumito Ueda – can’t be replicated.

Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can’t be replicated

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