Netflix’s password sharing clampdown reaches the UK
UPDATE 24/5/23: Netflix has contacted Eurogamer to clarify certain parts of the original article (now struck through) are “no longer applicable”.
The streaming service initially posted new account sharing rules to its Help Centre in February, saying it would soon require all devices to connect to a home Wi-Fi network every 31 days to continue using an account. However, amid a significant backlash, it deleted those changes, claiming they were “only applicable to Chile, Costa Rica, and Peru”. Its wording was vague, however, and it remained unclear if those plans had been permanently shelved, with the company only acknowledging there had “been a lot of confusion about sharing Netflix.”
Now that its planned account sharing crackdown has reached the UK, the streaming service has updated its rules to make reference to a “Netflix Household” (formerly “primarily location”), defined as a “collection of the devices connected to the internet at the main place you watch Netflix.” It says anyone outside this household will need to sign up for their own account or be added to an existing account for an additional £4.99 a month.
