It’s been a banner week for San Antonio legend Shea Serrano

San Antonio’s own Shea Serrano has had a banner week, from narrating the Spurs hype video, getting the green light on a TV show about his life, to getting a new book on shelves and sharing his love of Mendez Cafe.

The Southside native is a Ringer staff writer and New York Times best-selling author, has amassed a legion of more than 400,000 Twitter followers otherwise known as the “FOH Army,” who are always ready to pitch in on a cause Serrano is supporting or share a laugh with the jokester.

This week, however, the Serrano camp has had plenty to celebrate. 

Last week, Serrano helped the Spurs tip off the 2021-2022 season by lending his voice to a team video that plays heavy on San Antonio pride and ways the team is embedded in local culture. (Plus, Serrano’s silky smooth pipe smake him sound like a Mexican Morgan Freeman.) The clip hit social media last Wednesday, just before the Spurs hit the court in the AT&T Center. 

Monday marked a pivotal moment in Serrano’s career when Deadline broke the news that Primo, which he will write and executive produce with The Good Place creator Mike Schur, got the green light from IMDb TV. The coming-of-age series is based on Serrano’s life in San Antonio. 

Serrano shared his TV news, which he emphasized with plenty of crying emojis and gifs of Mexican-American icons like Selena and Eddie Guerrero.

News of his show came just hours before his fourth book, Hip-Hop (And Other Things), hit shelves. Serrano’s army ushered in his latest literature by preordering it on the eve of its store debut.

“I certainly do not deserve it all — or even any — of the nice things that have happened recently,” he tells MySA, “but I nonetheless am thankful and appreciative of them happening.”

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