Iowa-UConn Averages 14.2M Viewers, 7.1 Rating
Friday night’s Iowa-UConn matchup averaged a 7.1 rating with 14.2 million viewers across ESPN and ESPN2.
The viewership represents the largest audience for a NCAA women’s basketball game ever recorded by Nielsen.
The game was also ESPN’s most-viewed basketball game ever.
It was the third most-watched basketball game in the last two years, behind last Sunday’s NC-State-Duke matchup and last year’s UConn-San Diego State title game. It was also the tenth most-watched basketball game ever on cable.
South Carolina’s win over NC State earlier in the night delivered 3.7 rating with 7.1 million average viewers.
