How the MotoGP 2027 rider market impacts the energy drink sponsorship landscape
This season marks the end of a regulatory cycle for MotoGP, paving the way for a new era with the introduction of 850cc bikes from next year. The championship continues to evolve in a bid to attract new audiences, which is an objective that has become a priority for Liberty Media since the US-based entertainment giant paid more than $4 billion to acquire the series.
At the same time, all …Keep reading
