Several years ago, KPMG officials asked former LPGA commissioner Mike Whan a simple question: What’s the LPGA’s No. 1 pain point?
Answer: The lack of statistics and analytics.
KPMG stepped up to the challenge, launching the KPMG Performance Insights technology in 2021, which introduced strokes gained metrics to the LPGA for the first time. The data, collected by caddies, was first made available to the public earlier this year with the launch of a new website.
It’s not ShotLink, but it’s a step in the right direction as the LPGA tries to narrow the great data divide between the men’s and women’s game. Last July, the U.S. Women’s Open at Pebble Beach became the the first women’s professional tournament to provide ShotLink data, meaning fans could track every shot from every player in the field.
What would it take to get ShotLink every week? A whole lot of money.
In the meantime, here’s a look at 10 stats leaders from the 2023 season:
