H-E-B Announces New ‘Summer of Giving’ Initiative, Commits up to $2 Million to Feeding Texas

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• Courtesy Photo / H-E-B

San Antonio-based grocery giant H-E-B has launched an initiative billed as the Summer of Giving, pledging to donate to nonprofit group Feeding Texas each time a shopper buys an H-E-B brand product.

H-E-B has committed to a total gift of up to $2 million, funding more than 20 million meals for hungry Texans. Feeding Texas — a charity parter of the grocer for 30-plus years — supports a network of food banks across the state.

The campaign, which ends September 8, spans all 340 H-E-B stores.

One in four Texas children experiences hunger, and as the COVID-19 pandemic surges on, new research suggests food insecurity has doubled among Texas families since the state’s major disaster declaration in March.

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