First official United digital collectibles gifted to fans by Tezos-powered platform
Manchester United’s CEO of Digital Products and Experiences, Phil Lynch, said:
“Much like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia. The first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.”
“Having watched the Web3 space closely and consulted with fans for their views on how this unique virtual world should operate, we’ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.”
Mason Edwards, Chief Commercial Officer, Tezos Foundation, stated:
“Football means so much to so many people and Manchester United, not to mention its fans, are the titans in the sport. It is an honour to be part of the Club’s first step into Web3 through the creation of digital collectibles which the club and its followers will cherish for years to come. It takes an appreciation of football and the club’s history, but also a blockchain that’s powerful, decentralised, resilient and scalable to do it. That’s Tezos.”
*Some geographical restrictions apply. See manutd.com/collectibles more information.
