Retro revival.
For many younger gamers, the idea that Atari was once the undisputed king of console gaming might seem somewhat farfetched. Yet in the late ’70s and early ’80s, the gaming giant dominated the market with the Atari 2600, introducing audiences to the likes of Adventure, Yars’ Revenge, and Haunted House. However, after a wave of shovelware and some poor management decisions, the video game market crashed in 1983 and was seemingly done for. Until a little company called Nintendo stepped in, that is.
Since then, the Atari brand has struggled to regain its footing in the industry, but with the appointment of Wade Rosen as its CEO in 2021, the company is heading in a decidedly focused direction, leveraging its broad history and expertise in retro gaming to tap into an increasingly growing interest in older games amongst the community.
Read the full article on nintendolife.com
