Dallas Cowboys Win In TV Ratings But Lose On the Field
Given the huge TV drawing power of the Dallas Cowboys, Fox Sports executives can only be dreaming about what might have been for the upcoming NFC Championship Game and Super Bowl 57.
During the NFL Divisional Playoffs, the Cowboys demonstrated once again why they are indeed America’s Team when it comes to TV ratings:
- Fox drew 45.7 million viewers for its telecast of the Cowboys’ 19-12 loss to the San Francisco 49ers on Sunday. It was the most-watched telecast of any kind on any network since NBC Sports’ telecast of Super Bowl 56.
- Cowboys-49ers was the most-watched game of the NFL’s four-game Divisional weekend – and the second most-watched NFL Divisional game ever behind the 48.5 million for Cowboys-Green Bay Packers in 2017.
- The week before, the Cowboys generated Disney and ESPN’s most-watched playoff game ever (31.2 million viewers) by beating Tom Brady’s Tampa Bay Buccaneers on Wild Card Weekend.
- On Thanksgiving Day, the Cowboys vs. New York Giants drew 42 million viewers, making it the most-watched regular season game in league history.
- Fox’s telecast of the Philadelphia Eagles’ blowout win over the Giants averaged 28.6 million viewers, making it the most-watched prime telecast on Saturday night.
Meanwhile, CBS Sports averaged a whopping 39.2 million viewers for its telecast of the Cincinnati Bengals’ road win over the Buffalo Bills. It was the most-watched AFC Divisional Playoff game in the early TV window.
NBC grabbed a Total Audience Delivery (TAD) of 34.3 million viewers for its coverage of the Kansas City Chiefs-Jacksonville Jaguars.
The telecast across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms was the most-watched Saturday afternoon Divisional game since 2013.
The game drew a 45.1 TV rating in the Kansas City market and 34.5 in the Jacksonville area.
