Dallas Cowboys fans fall behind Chiefs, Eagles in key metric of engagement
For years now, sports franchises have been using social media to engage with fans. They have also been using the metrics from each platform to study fan engagement. Analysis of fan engagement on social media has become a way to monitor trends and even influence spending habits of an audience. This is probably the case for Dallas Cowboys fans as well.
Most sports franchises have accounts on every major social media platform, but not every platform serves the same purposes or attracts the same demographics.
In 2022, TikTok saw an incredible rise in popularity and became the most downloaded app in the world.
Understanding this, Gambling.com analyzed the TikTok accounts of every NFL team to reveal who is at the top of their game in terms of followers, likes, videos, likes per video, and estimated earnings per video.
What’s not to like?
Even though the Dallas Cowboys are the most valuable sports franchise, it’s the Kansas City Chiefs who are the most likable in the NFL according to TikTok.
