At chilly RSM Classic, winter gear is flying off the shelves at the merchandise tent

ST. SIMONS ISLAND, Georgia – The merchandise shop at the RSM Classic was bustling on Thursday morning — and for good reason.

On an unseasonably cool day, it made for a safe reprieve from temperatures barely trickling into the 50s. As a result, shoppers were fighting over stylish ski caps, cashmere sweaters and puffy jackets.

The RSM merch is heavy on Peter Millar and Polo gear, which makes sense given the tournament’s ties to Davis Love III. There was one polo with the Georgia Bulldog logo that fans of the No. 1-ranked college football team were eyeing and a strong hat and belt game featuring multiple versions of the tourney logo.

Holiday shopping clearly was underway but the theme of the day for many of the buyers was staying warm. As one woman who was buying a winter hat noted, “This is for me and I’m going to wear it now.”