Open Thread: Spurs partner with Wanderlust Wine Co.
On Wednesday, the San Antonio Spurs announced a partnership with Austin-based Wanderlust Wine Co. Coincidence or not, the announcement came on the birthday of Gregg Popovich, a noted wine connoisseur.
The San Antonio Spurs announced a new partnership with Wanderlust Wine Co., making it the official wine of the organization. Wanderlust will also become an official partner of the team’s NBA G League affiliate, the Austin Spurs. The collaboration will come to life with future Spurs pop-up events at Wanderlust’s storefronts in Austin and sampling at select home games, furthering the strong connection between the team and its fanbase throughout the entire I-35 corridor.
Said Sammy Lam, founder & president of Wanderlust Wine Co.,
“We’re incredibly proud to partner with the San Antonio Spurs and Spurs Sports & Entertainment. This collaboration brings together two organizations that care deeply about community, innovation, and delivering memorable fan experiences. We’re excited to introduce Spurs fans to Wanderlust wines in a way that’s both premium and sustainable.”
The award-winning winery remains family-owned and laser focused on maintaining their green practices.
Brandon James, senior vice president of strategic growth and deputy general counsel for Spurs Sports & Entertainment added,
“We’ve been fortunate to engage with Wanderlust organically over the past few years, watching them grow and scale while staying true to Austin’s character. To now grow together through an official partnership is a big win for both organizations. Their strong connection to the community mirrors the special bond we share with our fans, making this partnership a natural fit.”
This partnership extends the Spurs organization’s presence in Austin. Through fan engagement activations, game watch parties, support for the local sports and fitness community, the Spurs continue community outreach.
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