Open Thread: Spurs announce partnership with Arena Club

Per a Spurs press release:

The San Antonio Spurs announced a new partnership with Arena Club, the collectible hobby’s most transparent, tech-powered marketplace and grading platform, marking Arena Club’s first official partnership with an NBA franchise. The collaboration ushers in a new era of modern collecting within Spurs fandom, connecting fans to the excitement of the game through exclusive digital and in-arena activations, premium collectibles and real-time rewards.

Said Brian Lee, CEO and co-founder of Arena Club,

“Partnering with the Spurs gives us a chance to bring our Arena Club experience directly into the heart of the game. The Spurs share our belief that the future of fandom is interactive. Together, we’re giving fans a live, in-arena connection to the hobby of collecting cards—more dynamic, more transparent, and more rewarding.”

Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment stated,

“Arena Club is on the forefront of the sports collectibles industry, creating unforgettable fan experiences by bringing the digital marketplace to life and delivering rare pieces to their customers. Collecting cards is a beloved tradition for so many sports fans, and with this innovative partnership, we hope to grow and encourage the hobby on a global scale through purposeful in-arena and online fan engagement efforts.”

This partnership combines physical and digital worlds of fandom, ushering in a new era of how fans engage with memorabilia.

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