Spurs add partnership with with Trü Frü

The San Antonio Spurs recently announced a new partnership with Trü Frü, a fruit treat brand that offers hyper-chilled and hyper-dried snacks. Trü Frü products are now available at Frost Bank Center concerts and events throughout the arena.

“Trü Frü offers a range of high-quality products made with only the best ingredients for everyone to enjoy,” said Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment. “This partnership is an exciting opportunity to bring their delicious offerings to our Frost Bank Center attendees and Spurs fans.”

Trü Frü’s presence with the Spurs includes a new “Fan of the Game” promotion and in-arena signage. They will also join the Spurs by presenting the Women’s History Night game next season.

“At Trü Frü, we’ve always believed that fruit and chocolate are just better together—because life’s little indulgences make every moment sweeter,” says Harvey Millar, CEO of Trü Frü. “That’s why we’re so excited to team up with the San Antonio Spurs—because what could be better together than real fruit, premium chocolate, and the energy of an incredible team and their fans? Whether you’re court side, watching from home, or celebrating a big win, Trü Frü is here to bring bold flavor and real indulgence to every play.”

Trü Frü’s products include 100% real fruit double-dipped in sustainable chocolate.

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