Tom Brady’s arrival boosts Buccaneers merchandise sales in 2020
Tom Brady singlehandedly turned the Tampa Bay Buccaneers into the NFL’s most popular merchandise-seller in 2020 after being one of the least popular in 2019.
According to Fanatics executive chairman Michael Rubin, Brady helped the Bucs go from No. 28 in merchandise sales to No. 1 in 2020, a 1,200% year-over-year increase. Rubin adds that it was the biggest one-year increase for any NFL team in Fanatics history.
