Dallas Cowboys owner Jerry Jones says bad news helps NFL business

Dallas Cowboys owner Jerry Jones is not at all opposed to the NFL receiving bad press. He actually believes the bad news benefits the league just as much as the good.

Love him or hate him, Jerry Jones is unabashedly himself at all times, and in the end, that is part of the Cowboys’ owner’s charm. He does not necessarily court bad press, however, he doesn’t shrink away from those moments either. That also was part of the appeal for his 1990s dynasty teams that helped the franchise win three more Super Bowl titles.

Jones has long been a sort of “bad boy” owner for the NFL and he is not against his players being the same way. However, over the last two decades, as the NFL’s brand recognition has expanded to make it the biggest sport in the US, the spotlight has also put a greater focus on a lot of negative stories about players, coaches, executives, and owners in the league. The most recent of which is the sexual and financial misconduct allegations against the Washington Commanders.

Dallas Cowboys owner explains why bad press is often good for NFL business

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