How the Spurs H-E-B commercials have become so popular.

Martin M Dominguez Spurs Blog 0 Comments

The San Antonio Spurs H-E-B commercials are incredibly popular, but what’s the process behind these spots and why are they so beloved by Spurs fans? Chris Smith knew they struck a chord when he began to see his creative team’s phrases and one-liners on fan-made signs at Spurs games. Suddenly, a vocabulary test word like indubitably was inextricably linked with Spurs …